Marketing Capsule for SBI PO 2014

Dear readers, the much awaited Marketing Capsule for SBI PO Exam is finally ready. We thank you for your patience.

The capsule consists of the Previous Year Questions of Marketing and the expected questions for the upcoming SBI PO Exam, which is specially designed by our team of experts.

Click here to Download the Marketing Capsule


Disclaimer: We have tried our best to keep the content totally error free, however, there may be some errors, which might have crept in inadvertently. We request you to inform us if you come across any error in the document, so that, we can come out with errata. In any case, Bankers Adda or Career Power should not be held responsible for any losses arising out of any such error.

06:15 - By Unknown 0

Brief Analysis of Topics Covered in GK Section in SBI PO 2014 Exam

Dear readers, here we are presenting you a brief analysis of topics which can be covered in General Awareness section in SBI PO 2014 exam.

General Awareness is the easiest and scoring section in SBI PO Exam. In GK sections questions are asked from Economy, Banking, Finance news and also questions asked from current events.

The candidates should keep an eye on latest happenings and read a daily newspaper to keep them updated with latest news. It is one of the scoring sections in SBI PO exam.  One should thoroughly learn and revise policies, programs, latest updating in economy to score well in exam.

Topics Covered in SBI PO General Awareness section

Ø  Economy + Banking + Finance

1. Theory: (Gdp +Inflation + Tax + Capital Market + Finance + Planning commission,)

2. RBI related news: (Monetary Policy etc. Cheque, Draft, Basel etc)

3. Govt. related (Budget, policies, Schemes, Committees)

4. World Economy - International

Ø  Misc: Gk – National + International

1. New Appointment - (India & World)

2. Awards & Honours

3. Sports (Cricket, Football, Hockey, Badminton, Tennis etc)

4. Books & Authors

5. Defence & Technology

Distribution of number of questions Topic wise (Economy + Misc Gk)

Topics	No. of questions can be asked
Inflation	1
Tax	1
Budget	2
Capital Market	2
Growth Rate	1
Basel	1
Govt. Schemes	2
Imp. Committees	1
Monetary Policy	2
Financial + Banking news	4
International news	2
New Appointments	1
Books & Authors	1
Person in News/Obituary	1
Awards	1
Summit	1
Sports	1
Science & Technology	1

Ø  Computer (Internet, MS- Office, Excel, Operating System, Hardware etc)

Ø  Marketing:

1. Banking policy

2. Basic concept (7Ps of Marketing).

3. Product life cycle

4. Developing stage of organization

5. Segmentation, positioning and targeting.

Distribution of number of questions in SBI PO Previous year Exam

Topics	Number of questions Asked in SBI PO 2010 Exam	Number of questions Asked in SBI PO Associate 2011 Exam
Economy	16	13
Misc: Gk	9	13
Computer	14	12
Marketing	11	12
	Total = 50	Total = 50

As we can see, out of total 50 questions, more than 30 are coming from Economy, Computer & Marketing only.  And in 2010 and 2011′s exams, the sectional cutoff for General Awareness was at max 11 marks.

In 2013 sectional cutoff for General Awareness was 14 marks for General and 10 marks for SC/ST/OBC category. 

Note: Keep checking BankersAdda.com for Banking Awareness and Current Affairs. Also we will post Quiz on Computer and Marketing Awareness.

 We will also publish Gk Capsule For SBI PO exam 15 or 20 days before the exam, which will contain past 5 months Current Affairs and Banking, this will really help in your Gk section. So keep visiting bankersadda. 

All The Best

06:12 - By Unknown 0

New Appointments of 2014

In view of the upcoming exams, today we are presenting to you the list of New Appointments of 2014. In this list, we covered all important National and International Appointments which occurred in the past 4 months of the year 2014  (January, February, March and first 3 weeks of April). This list will be helpful for your upcoming Postal Assistants / Sorting Assistants, SBI PO and SSC CGL Exams. Hope you like the post.


1. A L Banerjee - New DGP (UP)
2. Aditi Khanna - First Woman President of Indian Journalists’ Association (IJA), London
3. Ajoy Misra - MD & CEO, Tata Global Beverages Limited
4. Akhilesh Das Gupta - President (Re-Elected), Badminton Association of India (BAI)
5. Akhilesh Gupta - President of Indian Meteorological Society
6. Amitabh Kant - Secretary, Department of Industrial Policy and Promotion
7. Arvind Mayaram - New Finance Secretary
8. Arseniy Yatsenyuk - Interim Prime Minister of Ukraine
9. Arun Kumar Gupta - CMD, Shipping Corporation of India (SCI)
10. Ashraf Jehan - First female judge, Pakistan’s National Sharia Court
11. Chetan Tamboli - Chairman of CII (Confederation of Indian Industry), Western Region
12. Devendra Kumar Pathak - Special DG, Border Security Force
13. Dinesh Sarraf - CMD of Oil and Natural Gas Corporation
14. Edward Snowden - New Rector of the University of Glasgow
15. Glen Attewell - New CEO to Tesco HSC
16. G. Rohini – First Woman Chief Justice, Delhi High Court
17. H C Meena - Secretary Security, Cabinet Secretariat
18. Harish Rawat - CM of Uttrarakhand.
19. Ibrahim Mahlab - New PM of Egypt
20. Jamila Bayaz - First Women Police Chief, Afghanistan
21. Janet Yellen – Head of US Federal Reserve (1st  Woman)
22. Jatinder Bir Singh - Chairman and Managing  Director of Punjab and Sind Bank (PSB)
23. John Thompson - Chairman of Microsoft
24. Justice Ashok Kumar Mathur - Chairman of the 7th Pay Commission
25. Justice B.S. Chauhan - Judge of the Supreme Court
26. Kailash Meghwal - Speaker, Rajasthan Assembly
27. Kalyan Singh - Vice President of BJP
28. Kiran Mazumdar Shaw - Chairperson, Indian Institute of Management-Bangalore (IIM-B)
29. Lt Gen P R Kumar - Director General of Military Operations (DGMO), Indian Army
30. M Teresa Kho - ADB's (Asian Development Bank) new country director for India
31. Malala Yousafzai - World Children's Prize, Sweden
32. Manoj Vaish - MD and CEO, Multi Commodity Exchange of India Ltd (MCX)
33. Marco Lambertini - Director-General of the WWF International
34. Matteo Renzi - Italy's youngest PM
35. Mukul Mudgal - Chairperson of Broadcasting Content Complaints Council (BCCC)
36. Narendra Kothari – New Chairman, NMDC
37. N P Singh - CEO, Multi Screen Media
38. N. Ramachandran - President, Indian Olympic Association
39. N. Srinivasan - Chairman of the International Cricket Council
40. Oleksandr Turchynov - Interim President of Ukraine
41. P. Madhusudan - CMD, Rashtriya Ispat Nigam Ltd (RINL)
42. Poonam Khetrapal Singh - Regional Director of World Health Organization South-East Asia Region
43. Pradeep Kumar Saxena - GM, South Western Railway
44. Priyadarshni Mohapatra - MD Avaya's India and SAARC Operations
45. R. Chandrashekhar - President, NASCOM
46. R Gandhi - Deputy Governor of RBI
47. R.K. Tiwari - Chairman of Central Board of Direct Taxes (CBDT)
48. R.M. Lodha - New Chief Justice of India
49. R.K. Dhowan - New Navy Chief
50. Rajeev Kher - Secretary in Department of Commerce
51. Rajiv Takru - New Revenue Secretary
52. Rakesh Maria - Mumbai Police Commissioner
53. Ravi Chauhan - MD, SAP India
54. S.K. Sharma - CMD of Bharat Electronics Ltd.
55. Sanjay Kirloskar - Deputy Chairman of CII, Western Region
56. Satya Nadella - CEO of Microsoft
57. Saurabh Chandra - Secretary, Ministry of Petroleum & Natural Gas
58. Shankar Venkateswaran - Chief, Tata Sustainability Group
59. Sheikh Hasina - Prime Minister of Bangladesh (Third Time)
60. Shikar Dhawan - Brand Ambassador to Canara Bank
61. Soma Mondel - First Woman Director of National Aluminium Company Ltd.
62. B.N. Sri Krishna - Chairman of Financial Planning Standards Board India (FPSB)
63. Sudhir Gupta - Secretary, TRAI
64. Sunil Kumar Sood - General Manager, Central Railway
65. Sushil Koirala - PM of Nepal
66. T. Nanda Kumar - Chairman, National Dairy Development Board (NDDB)
67. Uday Sareen - Deputy CEO, ING Vysya Bank
68. V.Kannan - CMD of Vijaya Bank
69. Vinod Sawhney - CEO of Reliance Communication (RCom)
70. Yaduvendra Mathur - CMD of Export-Import Bank of India

10:15 - By Unknown 0

Bandhan A microfinance group that beat corporates to a bank license

Dear readers, here we are poting a post on India's newly minted banking institutions. Know more about it.

The Reserve Bank of India granted "in-principle" approval for banking licences to infrastructure financing firm IDFC and Bandhan from among 25 applicants, including corporate heavyweights ADAG Group, Aditya Birla Group and Bajaj Group.

The RBI said it assessed the quantitative and qualitative aspects of the applicants, including their financial statements, 10-year track record of running businesses, proposed business model for the bank and demonstrated capabilities for running a bank, plan for expanding inclusion, and culture of compliance and integrity.

Bandhan was the only microfinance institution that applied for a banking licence.

Organisational Background

Bandhan (meaning togetherness) was born in 2001 under the leadership of Mr. Chandra Shekhar Ghosh, a Senior Ashoka Fellow. The main thrust of Bandhan is to work with women who are socially disadvantaged and economically exploited. Bandhan works for their social upliftment and economic emancipation.

To achieve the above objective, Bandhan is basically engaged in the delivery of microfinance services to the poor women.

Bandhan has been engaged in the delivery of microfinance service for the last 12 years. The model followed is individual lending through group formation.

All microfinance activities are carried under Bandhan Financial Services Private Limited (BFSPL), incorporated under the Companies Act, 1956 and also registered as a Non Banking Financial Company (NBFC) with the Reserve Bank of India (RBI).

The microfinance operations started from Bagnan, a small village which is 60 kms away from the city of Kolkata. In 12 years, Bandhan has travelled a wide geography of 22 States and Union Territories with special focus on eastern and underdeveloped states of North East.

Bandhan’s commitment towards triple bottom-line values is strongly asserted by its intervention in development activities. It believes that Microfinance is not the last word for development of the poor.

Aspiring to holistic development of the poor, Bandhan offers development activities in crucial fields of education, health, unemployment, livelihood and the like through its not-for profit entity. Besides, Bandhan also has a program exclusively for the hard core poor (generally believed to be bypassed by microfinance)

Here's all you need to know about one of India's newly minted banking institutions:

 • Bandhan Financial Services, the first microfinance institution in the country to win a bank licence, is also one of the youngest entities to be allowed to enter the banking space.

• The Economic Times reports that Bandhan is the biggest microfinance company in India, with a presence in 22 states. It is growing at 25-35 percent.

• Set up in 2001 by Chandra Shekhar Ghosh, Kolkata-based Bandhan began with a focus on working with "socially disadvantaged and economically exploited women," according to its website.

• Bandhan wants to reach 1 crore poor households by 2020, ET reports.

• In 2007, Forbes magazine ranked it #2 in its first ever list of the global top 50 microfinance institutions.

• According to ET, Ghosh will be the first private entrepreneur from Kolkata to set up a bank, post Independence

.

• With 2,016 branches across 22 states and Union territories, Bandhan had over 52.33 lakh borrowers as of February.

• It disbursed Rs 963 crore of loans in February and has total loans outstanding of Rs 5,704 crore.

• Bandhan's current net worth is Rs 1,100 crore, of which Rs 96 crore is pure equity with a capital adequacy ratio of 21 percent.

• ET estimates that Bandhan will need to keep Rs 1,420 crore as statutory liquidity requirement and Rs 246 crore as cash reserves with the RBI.

• The Business Standard reports that the International Finance Corporation bought an 11 percent stake in Bandhan in 2011 for about Rs 135 crore, with the micro-lender being valued at approximately Rs 1,227 crore.

• Sidbi (Small Industries Development Bank of India) is the only other institutional investor in Bandhan, with a 10 percent stake.

 • According to BS, Ghosh owns 1.8 percent while two trusts, the Financial Inclusion Trust and the North East Financial Inclusion Trust, hold the balance.

• The institution charges 22 percent interest for loans up to Rs 15,000. Ghosh had earlier told BS that, if granted a banking licence, the rates could come down by 6-7 percent.

• Bandhan said the award of the banking licence was a recognition of the microfinance sector and their hard work to reach unbanked areas and provide financial services. "We will be able to offer full-fledged banking services to the poor people," Bandhan Chairman and Managing Director Ghosh said.

• Bandhan has loan schemes such as Samriddhi for the MSME sector and Sushiksha for education, among others. It also runs the Bandhan School of Development Management.

08:33 - By Unknown 0

Salary structure of BANK PO & CLERK

As we are getting lots of queries regarding salary of Probationary Officer and Clerk, Here we are posting a post on this. Read on..

Typical Salary Structure of a Bank PO - Entry Level (Indicative)

Particulars	Monthly	Annually
Basic	14500	174000
DA	8722	104661
HRA*	0	0
CCA	540	6480
MedicalAid		5100
Entertainment		4600
House Maintnce	300	3600
Books/Newsprs		2800
Petrol	2000	24000
Canteen Subsidy	250	3000
Pension	-2322	-27866
Rent Dedn	-300	-3600
Taxable Salary	23690	300375
Less Tax	771	9251
In Hand Salary	22919	291124.02
House Lease#	8000	96000
Bank's Pension share	2322	27866
CTC	452107	4.5 Lac per Anum

Typical Salary Structure of a Bank Clerk - Entry Level (Indicative)

	Places with population	Places with population	Places with population	Other Places
	of more than 45 lakhs	of more than 12 lakhs	5 lakh and above, State Capitals/UT etc
Basic Pay	7200.00	7200.00	7200.00	7200.00
Dearness Allowance	6922.80	6922.80	6922.80	6922.80
HRA - 10 ; 9%; 7.5%,7%	720.00	648.00	540.00	504.00
Total Salary (including HRA )	14842.80	14770.80	14662.80	14626.80

What will be revised salary after 10th Bipartite settlement.

So here we are providing a brief analysis of the salary structure:

Bank Probationary Officer Salary after Revision in 10^th bipartite settlement:

We are expecting minimum 20% increment to this basic pay, but we can expect 25% increment to this basic pay.

1.    If IBA agree for 20% increment, Final Basic Pay will be Rs.27,866. From August 2013, DA is 88.95%. After merging 60.15 with basic, remaining 28.80% DA will be there. We can expect minimum 10% HRA after revision. So, you get total 38.80% of DA & HRA on Basic Pay. So, total Gross Salary of Bank fresher Probationary Officer (PO) will be Rs.38,678/- (Worst Possible Scenario)

2.    If IBA agree for 25% increment, Final Basic Pay will be Rs.29,026. Total 38.80% of DA & HRA on Basic Pay. So, total Gross Salary of Bank fresher Probationary Officer (PO) will be Rs.40,288/- (Somewhat Good)

3.    If IBA agree for 30% increment, Final Basic Pay will be Rs.30,187. Total 38.80% of DA & HRA on Basic Pay. So, total Gross Salary of Bank fresher Probationary Officer (PO) will be Rs.41,899/- (Good Settlement)

Bank Clerk Salary after Revision in 10^th bipartite settlement:

We are expecting minimum 20% increment to this basic pay. At most we get 25% increment.

1.    If IBA agree for 20% increment, Final Basic Pay will be Rs.15,374. From August 2013, DA is 88.95%. After merging 60.15 with basic, remaining 28.80% DA will be there. We can expect minimum 10% HRA after revision. So, you get total 38.80% of DA & HRA on Basic Pay. So, total Gross Salary of Bank fresher Clerk will be Rs.21,339/- (Worst Possible Scenario)

2.    If IBA agree for 25% increment, Final Basic Pay will be Rs.16,015. Total 38.80% of DA & HRA on Basic Pay. So, total Gross Salary of Bank fresher Clerk will be Rs.22,228/- (Somewhat Good)

3.    If IBA agree for 30% increment, Final Basic Pay will be Rs.16,655. Total 38.80% of DA & HRA on Basic Pay. So, total Gross Salary of Bank fresher Clerk will be Rs.23,117/- (Good Settlement)

So new salary after revision:

1. Bank PO Salary after revision will be anywhere between Rs.38,678 to Rs.41,899

2. Bank Clerk Salary after revision will be anywhere between Rs.21,339 to Rs.23,117

01:25 - By Unknown 0